Chalk it up to my being green in this area (usually use a plain old fashioned arduino board), but after much hair pulling, what ended up working for me is to:
-connect the board to the computer via the micro usb port built into the board,
-enter the programming mode on the board by pressing the "flash" button, then while holding it press the "Reset" button once (now there should only be one solid orange light on the board vs the orange and blue when it first turns on, and you can let go of the flash button)
-upload the sketch selecting the board- "Generic ESP8266 Module" from the ESP8266 package that was downloaded as directed by yeharav.
-confirmation of connection is via both the arduino ide, and a very small flashing light on the ESP part of the board (next to the wiggly line that is the antenna).
Not trying to discredit the above suggestions, just saying if that doesn't work try what worked for me and hopefully it will work for you too