I managed to get past the AT+CIPSTART line in the debugger however (slowly getting there...)
now last lines in the debugger is:
OK
Linked
I played around and found that I will only have it linked when easyiotserver is running, so I supposed that I am on the right track. But still getting timed-out in the "add node" application.
Anything else I should try before the computer, esp and arduino goes out the window... again...