I used XTCOM as the flasher and flashed only the v0.9.2.2 AT Firmware at 0x00000 with it.
Here is some help:
http://www.rei-labs.net/esp8266-update-firmware-to-change-the-baudrate/2/
https://developer.mbed.org/users/sschocke/code/WiFiLamp/wiki/Updating-ESP8266-Firmware
Beware there is also the possibility to flash individual pieces like BOOT and others, but for me was easier just to flash the entire image.bin