Don't get me wrong I didn't wanted to discredit him or his work. I was just wondering why certain things are made as they are.
Still I won't do a PCB stripe Antenna on my board. I have done such Antennas , I have did such Antennas for commercial products (With all the CE/FCC/E1 etc etc fuzz , but that doesn't relate to an Antenna tbh, usually your Antenna isn't that good that you will exceed the limits on radiated energy. And if so you push down the TX a bit in the firmware until you met the goal ...) , and I don't like them.
I can qualify and tune such Antennas at my home "mancave" quite well and have all the necessary tools for that at my hands (SA@home,VNA@work).
My point on the Dev Board is to get something working and not to spend evenings on tuning an Antenna for optimum performance , and that would likely happen
So with an SMA connector the PCB is quite flexible , I took electronika_ba's suggestion ,and to some extend yours, seriously and I will put an integrated Antenna on the PCB as well.
I will go the 'lazy route' and will use an part which I think I can handle without too much work involved (The Molex LDS one..)
I really don't care if the integrated Antenna costs me $1 (LDS) or $0 (PCB) in parts , as this is for sure no volume product the LDS one comes me cheaper because it will probably save me some hours on tuning.